March 1, 2010

The new Money Obedience Blog is here to stay

March 1st, 2010

Long time no blog. It has been a few months since we wrote our last post and we apologize for disappearing just like that. We got side tracked and got busy elsewhere. We spent time putting lots of final touches on our brand new website, which took much, much longer than we had expected. We are glad and relieved that this process is over even though we are now embarking on another really difficult task: marketing the website.

So, without further ado let’s procrastinate about this difficult part! Let’s forget about marketing for a moment, and do something fun instead: introduce our new blog. (We did miss blogging and contributing to the blogging community!) After all, there’s always something to do for the site. It’s going to be our new business!

But about procrastination – don’t you love it when our mind plays little games like that with us? I’m fascinated how we let such mind games dominate almost any aspect of our lives. We humans are such wonderful and complex beings who have to navigate their ways through an equally wonderful and complex world. And yet, when it comes down to our navigation skills – like deciding to work, and letting our mind drive us from the task at hand – we very often rely on beliefs and not facts, on feelings and not knowledge, and finally on irrational thinking and not reason. Sometimes, everything is just too complex to really get a handle on it all, isn’t it?

Beliefs, feelings, and irrational thinking also influence our financial decisions. This is where our personal finance blog comes in. Today, we re-join the personal finance blogsphere, and we’ve decided to take yet a different angle to personal finance. We are focusing our writings on the relatively new and still evolving field of behavioral finance. It will be an interesting journey through the way finance and the brain interact – and that should help us shine a different light on the kind of sometimes silly things we do with money. This is not to say that we believe all irrational behavior should be erased, since some “silly” behavior may make sense under certain circumstances. Besides, it’s only a theoretical assumption that human beings should be “rational” – what we should be is simply human!

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