11:48 am , by
Category: setting up a budget
When I went to the supermarket yesterday, I was tickled happy to see that the store-brand organic milk we usually buy was $4.99 a gallon versus $5.99 normally. I know it is only a dollar and perhaps that single dollar doesn’t have much affect on our family budget, but saving that dollar made me feel good! It’s weird. Why don’t I feel as good when I buy store brand organic milk – saving $1.50 because I don’t buy the brand name organic milk? I’m saving money, right? And saving even more than that single “on sale” dollar! (Well, we’re not really “saving” but rather, we’re spending less. It’s not like I put $1.50 in my bank account! I just didn’t give it to the brand name milk guys.)
I am amazed that one dollar off on a gallon of milk can make my heart jump with joy for a little while. Isn’t it funny how our brains operate sometimes?
Store brand products can save you money. I don’t know what the difference is between store brand organic milk and brand name organic milk. They taste the same to me. (In fact, it might even taste just like non-organic milk! But I’m worried about giving too many hormones to my preschoolers, so we go organic in milk because they drink a whole lot of it!) Store-brand and brand name milk producers all follow the same rules to get the milk to the store, pretty much. They all get the milk from the cows, they all pasteurize the milk, they all use the same kind of packaging! So I buy store brand – at least in terms of milk, which to me, again, seems just as good as “name” brand.
This is not to say that my family and I prefer store brand products under all circumstances. We stick with certain brands if we are convinced that there is a difference in quality. At times when our more-expensive name brand fav is out of stock, we’ll skip buying it altogether rather than get the cheaper one. For example, I rather not eat any chocolate at all if I can’t spend the money on good chocolate than eat inferior chocolate at a lower price. And I guess my wife is right: what I consider “good” is a whole lot different than what other people think is good, or good enough. According to her, I am a chocolate snob! So, in the case of chocolate (which my wife doesn’t even like: so weird!), our budget buys the “best” or none at all, but with milk, we buy what’s “good enough” and don’t spend a penny more than we have to. Go figure.
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